ESSENTIAL PR SERVICE:
Sustained Authority, Consistent Revenue
BUILD YEAR-ROUND PRESENCE.
Maintaining a reputation over the long term demands specialised expertise. Our Essential PR Service operates as your strategic PR department, maintaining continuous visibility and editorial relevance without the cost of an in-house team. We integrate seamlessly with your existing marketing partners to direct narrative development and drive sustained media engagement.
Is Essential PR Services Right for Your Brand?
This monthly retainer is designed for ambitious independent brands requiring ongoing reputation management and strategic storytelling to elevate their authority year on year.
Consider Essential PR Services if you:
Have a compelling story but need expert translation into media-ready narratives and high-impact coverage
Are dissatisfied with generic PR deliverables and require senior strategic counsel to strengthen critical editor relationships
Need continuous protection against seasonal fluctuations while reducing OTA dependency through high-intent direct traffic
Our Approach: Strategic Consistency
Sustained authority requires disciplined monthly execution. Essential PR Services delivers through three core pillars:
Narrative Development:
Guaranteed monthly focus on securing high-impact features, news coverage and executive profiling to establish market authority.
Relationship Management:
Continuous proactive engagement with our network of 600+ editors, steadily improving pitch reception and media trust.
Proactive Story Flow:
Quarterly campaign execution combined with unlimited tactical news distribution, ensuring your brand maintains relevance and timeliness.
What's Included
Essential PR Services provides in-house calibre senior strategy, accountable for the ongoing health and growth of your media profile:
Monthly strategy sessions: Performance review, angle identification and narrative planning for the month ahead
Proactive media outreach: Continuous pitching to secure coverage in national newspapers, premium magazines, trade publications and international media
Inbound media management: Professional handling of all journalist enquiries and press trip coordination
Quarterly campaign execution: One focused, high-leverage PR campaign every quarter, integrated with your marketing infrastructure
Monthly performance reporting: Transparent analysis of coverage value, reach and strategic alignment with commercial objectives
We recommend a minimum six-month partnership to navigate the full editorial cycle, secure target coverage and effectively measure revenue impact.
Ready to Build Sustained Authority?
Strategic visibility begins with a clear roadmap.
Schedule a consultation to discuss your Essential PR strategy.