The Summer Seasonal PR Opt-In is now open for travel brands
We are pleased to announce the relaunch of our Seasonal PR Opt-In - a dedicated initiative designed to connect ambitious travel and hospitality brands with the world’s most influential travel and lifestyle editors.
Our first programme, launched to promote Winter and Spring features, has seen news pieces published in a range of national media, opened discussions with a whole host of glossy magazines including Wallpaper, NY Times and Times Luxx, and confirmed press stays for Condé Nast Traveller, Woman & Home and more.
Find out more about the Seasonal PR Opt-In.
Strategic media relations for independent brands
High-tier editorial coverage is not the result of mass outreach, it is, among other things, the result of relevance. Journalists at leading publications like The Telegraph, The Times, Condé Nast Traveller and House & Garden, are not looking for ads, they are looking for stories that capture the spirit of the time.
Our Seasonal Opt-In is designed for brands that prioritise substance over noise. We move away from the traditional, high-volume PR agency model to focus on the nuances that make your property or service unique. Whether it is a kitchen’s transition to the autumn harvest, an exciting hyper-local partnership, or the quiet reopening of a summer terrace, we help you articulate your press news with professional clarity.
The Seasonal Strategy: Summer and Autumn outreach
To ensure your brand is positioned effectively for the months ahead, our media outreach focuses on two editorial phases.
Short-lead Summer: Fine-tuning the details of your peak season offerings to ensure they reach travel writers looking for immediate, high-quality recommendations.
Long-lead Autumn: Proactively engaging with the editorial calendars of monthly glossies and national weekend supplements as they plan their luxury travel coverage for the later months of the year.
Alignment and participation
This programme is curated for small, independent hotels, groups and travel brands that seek a premium level of representation without the complexities of a monthly contract. We act as the bridge between your operational reality and the editor’s desk, ensuring your news is presented with the skill and insight it deserves.
We invite you to share your upcoming milestones, seasonal changes, and new initiatives with us. By aligning your brand with our established media network, you ensure that your story is heard by the editors who matter most.
Engagement details
To maintain the integrity of our outreach and provide dedicated attention to each partner, we accept only a limited number of brands for each seasonal cycle.
Submissions for the Summer and Autumn intake are now being accepted - until Monday 8th March.
